Monday, October 1, 2012

Helvetica (2007)

Helvetica is a Font, which is the default font in some operating system and all around us has been surrounding with that, for it's popularity. The movie Helvetica is directory in which designers are talking about that Font and why they love it or why not,... Just turn your face around, I did that from the TV, and other items in my home, to the advertisements and famous brands... I saw it !
(This Font is Helvetica)

 What do you feel is the message the director is trying to express in this movie? Support your answer with examples.
This Movie shows how different people think different about the Fonts to be used in design, on the other hand shows that how popular is the Font Helvetica, and those who like or don't like the font give their reasons for why they think it's a common used font.

I liked what Massimo Vignelli said about being a designer, that as a designer you have to fight the ugliness  On the other hand in this video we realize how the people who where from different ages thought different about using different fonts, and again as Massimo Vigelli summed up himself;"You are child of your time and you can't step out of that" however they are open to the new or modern movements and changes, there are certain things that they care for, because of their age's concerns.

Rick Pynore (design Writer) Kind of explained a history of the changes and movements in using fonts, He mentioned that helvetica became popular because of the rational typefaces, and as it was clear in the photos most of the words , Hotel names, restaurants, and notes on the street have used Helvetica, he mentioned the more you use them the more Dull they become, and idealism which is a reason for why helvetica is so common turned to be rutine in some people's ideas and they thought that it needs to be changed and produce vitality.

Wim Crouwel =>He says he is interested in clarity, it should be clear, it should be readable, it should be straight forward. there is certain order in it. explained typography as creating order, and that's why he comes up with the idea that Helvetica is the best font because it's Neutral, it doesn't have meaning in itself and you can use it for any reason/subject you like to. he believes that font doesn't need to talk itself, if I write Dog, it shouldn't show a photo of a dog inside it.

Erik Spiekermann: believes that helvetica is so polural because of being the defult font in apple computers and afterward windows used Arial which is the worse. but he said that when it's defult it's like the air and you have to breath helvetica.

Paula Scher likes helvetica because she believes it's clean,and you can change it fit it into what you like. you can make it long or short, or thin or thick,...

David Carson was a person who did something different, he said "I did what meant to me" some people didn't like his design because he was so different and he had kind of broken the organization that they had built. he said hedidn't know about modernism until latter, and he did what had meaning to him.

If applicable , discuss if you think this movie has accurate depictions of minorities or if they are situational? 

Why or why not? I guess it is some how situational, as it was mentioned by Massimo Vignelli " you are child of your time, and you can't step out of that " this means a lot  specially when I compare the fonts in English and Persian language, There are certain rules in "Nasta-ligh" Which is a calligraphy font of Persian, but it's not applicable to every content.

Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?
What groups (people of color, nationality, culture, class,gender etc.) may be offended or misinterpret this movie and why?

I guess this movie was directed by a designer or group of designers who are mostly believing on discipline, most of the people who talked in the movie had British accent, and they seemed to be successful designers.
I know that people like discipline, even those who are not disciplined at all, but on the other hand when it comes to themselves they become tired of indiscipline, and in some cases they realize that it takes away some creativity. 

What the movie added to your visual literacy?
I had been fan of calligraphy, and using different fonts, however I know that when I am reading a long text I don't like to read something which doesn't match the rules in my brain, I learned it is somehow the same for others, we have to be careful when we use so much creativity, if we want to have out audience read through the text, we should select the font that is appealing to them and doesn't make them frustrated.

What kind of artistic and/or visual means did the director use in the movie to focus our attention?
Additional comments/and or analysis/and or other movies recommendations (optional).
Some visual means were:
Showing the different signs we see all around ourselves with the font Helvetica, and how different a similar font has been used in different famous and common brands and places.
the beginning of the movie where it shows the workshop and how he put those fonts next to each other, and name of Helvetica with the same font.
Focusing the camera on the words that were typed in helvetica that we might not had realized before.
In Iran handwriting is something that is so much appreciated and important, so I liked to attach some different versions of fonts or calligraphy that some fonts let us type like them as well. The rules are much more different from Helvetica. And I guess they use this type of writing in their advertisements or cards, or formal letters, however also there are some fonts like Zar & Yaghut which are some how similar to Helvetica  for being simple, maybe it's because they are straight forward,organized and more close to the regular hand writing of people.

English Calligraphy
Persian Calligraphy

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